I love the opportunity to work with other creatives and working with Leysa of Leysa Flores Design is always great fun because she has such a clever, creative mind. Leysa loves to work with like-minded women in service-based businesses. Her approach is calm, considered, creative and quietly confident.

Leysa’s brand already has a strong presence given her talent for graphic, brand and website design. She wanted to utilise this session to further enhance her visual communication and online presence by creating a library of images that speak to her unique style and approach with the idea being to call in dream clients.

The brief:

Leysa wanted to give her current and prospective clients an insight into her workspace, approach and style. She wanted to incorporate not only physical elements of her workspace but an overall feel of her warm, creative and well-researched designs as well as a sense of her personal brand. It was important to Leysa to thread her blue and white through the images to achieve visual cohesiveness.

The location:

Leysa wanted to photograph in her home office and living space. Leysa’s office is representative of her style and approach being calm and minimalistic with touches of creative flair. Her living area is much the same with blue tones and white so we were able to achieve the representation of her brand colours that we were after. Both spaces had fantastic lighting which is an important element to consider when choosing a location.

The finer details:

Leysa selected a two hour package to allow time to move through several different spaces and varied compositions. The result is a diverse image library of portraits, Leysa’s workspace, an overall feel of her calm and kind approach and a sense of her approach to design projects.