When Emily reached out, her business was in a season of growth. Her services had expanded, her direction was clearer, and her old photos? They just didn’t feel like her anymore. She told me she had looked at my booking link more times than she could count before finally taking the leap because getting in front of a camera felt nerve-wracking.

But here’s the thing: Emily didn’t just book a photoshoot. She committed to a Business Glow Up subscription, which means two shoots across the year, paid in monthly instalments. It’s the perfect way to keep your brand imagery fresh, aligned, and evolving alongside your business.

Why Emily Chose a Branding Session

Emily put it best herself:

“I felt that my current images were becoming quite outdated, my business has expanded and shifted a lot since my last photos and I wanted something that reflected my current business and where I was headed.”

Her decision to invest in a subscription shoot was about more than just updated headshots, it was about clarity, confidence, and building a brand presence that felt like the new chapter she was stepping into.

The Experience of Working Together

Emily described herself as nervous, but said this afterwards:

“I would hate to know how many times I looked at the booking link before I actually clicked it. Getting in front of a camera is not something I am usually comfortable with but Marcella was so supportive and I think next time I will be way more confident. I would tell my past self to just click the link!”

That’s exactly why I love guiding clients through my process. The pre-shoot questionnaire gave Emily clarity on what she wanted (and what she didn’t), while my job on the day was to gently direct, support, and help her vision come to life. We worked across a mix of indoor and outdoor settings in Wangaratta to capture both personal and professional branding elements, creating a big image library that truly reflects where her business is headed.

The Results: Confidence, Clarity, and a Fresh Brand Library

Professional photography isn’t just about looking polished, it’s about giving you the tools to show up consistently. Emily now has a folder of fresh, versatile images that she can use across her website, social media, and marketing materials.

“I no longer have to think about what I am posting as I have a folder of images to choose from, my website feels more like me and represents what I am doing and I think having professional imagery helps my business to be taken more seriously.”

This is exactly the impact a branding session should have clarity, confidence, and content that speaks for you.

What’s Next

The best part of Emily’s subscription is that this is just the beginning. Our next session will go deeper into conceptual and creative imagery, designed to capture not just what she does, but the unique perspective and energy she brings to her clients.

“I can not recommend working with Marcella more, she is kind, supportive and empathetic. I think this will become a yearly plan to have photos done with Marcella.”

Ready for Your Own Glow Up?

If your business has outgrown your old imagery or if you’re simply ready to show up with clarity and confidence, a Business Glow Up subscription might be the perfect fit. Two shoots per year, paid in simple monthly instalments, designed to evolve alongside you.

I regularly travel to Wangaratta and across North East Victoria for branding sessions, so if you’re ready to feel supported, confident, and armed with a library of images that truly reflect where you’re headed, I’d love to chat.

Enquire about a branding session here.