Starting Strong: How Professional Branding Photos Helped Jen Grow Her Wellness Business
It was such a joy to photograph the radiant Jen Moore of Jen Moore Holistic Wellness. Jen had recently launched her business and was ready to grow her client base — and knew that professional photography would help her show up with confidence and credibility in her local community.
Jen brings a beautifully warm, grounded presence to her work — and she trusted me to help bring that feeling through in her photos. We wanted the imagery to reflect not only the services she offers but the calm, safe and nurturing space she holds for her clients.
The brief:
Jen wanted to build a gallery of images to use across social media, her website, and printed materials like flyers and brochures. She was especially keen to show what it feels like to work with her — with images that captured her hands-on therapies and her signature sense of ease.
Location:
We photographed in Jen’s beautiful studio — a space that’s filled with thoughtful, soulful details. From the oracle cards and crystals to the greenery and comfy seats, everything in the room reflects her intentional, heart-centred approach. We also captured photos of her working with a client, to show her in action and offer potential clients a glimpse into the experience she creates.
Finer details:
Jen chose a two-hour session which gave us time to gently move through all the elements of her brand — from portraits and environmental shots to documentary-style imagery of her healing work. The result is a well-rounded visual library that she can confidently use across platforms to grow her business.
Jen’s response to her images:
Jen shared that having professional photos made her feel more confident to show up online and gave her a huge boost as a new business owner. She’s now proudly using her images in both digital and printed materials — and looking every bit the professional she truly is.
“I can’t thank you enough Marcella! Your work is incredible — You’re the perfect mix of professionalism and fun! Especially for someone like me who is NOT a natural model. You truly understand the essence of storytelling through your photography, capturing exactly what customers want to see and what grabs their attention.
The photos you took are very ‘me’ and authentic and aligned with my brand. Social media is a big part of my marketing, and just by sharing the images you have taken, I’m already seeing a difference. Since our shoot, I’ve experienced my busiest fortnight of new client intakes since starting my business last year. Your work has GENUINELY made a difference. I highly recommend Marcella to anyone looking to level up their brand and take that next step in their entrepreneurial journey!”.
The finer details:
Jen selected a mini branding session which is a great way to launch your new business with professional imagery, building trust and connect from the get go.
